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Branding Identity


The project aims to create a distinctive and captivating visual identity for a Nigerian-focused crypto payment processor. The logo, tagline, and brand messaging will convey simplicity, efficiency, and security in crypto payments, empowering Nigerians to participate in the digital economy seamlessly. With a modern color palette, professional typography, and an informative tone of voice, MilesPay seeks to establish itself as a trusted leader in the industry, simplifying crypto payments and enabling individuals and businesses to embrace the future of digital transactions with ease and confidence.


A challenge faced in the MilesPay brand identity design project was striking the balance between cultural relevance and modernity, ensuring the design appealed to the Nigerian audience while conveying innovation in the crypto payment space.

  • Strategy

    Brand Strategy

  • Design

    Brand Identity, Logo Design

  • Client


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